Google BWTWD

Google Ads SMB Global Rollout

Goal

The goal of BWTWD is to communicate to SMBs (Small and Medium Businesses) that: no matter the customer journey, Google Ads ensures your business shows up.

Large-Scale Global Production

BWTWD consisted of nine different versions, each adapted into four aspect ratios (1x1, 4x5, 16x9, and 9x16) and produced in both 6-second and 15-second formats. These were then localized into 20 languages. Over the course of the quarter, my team and I delivered a total of 1,440 animations.

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