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Google Ads
Paid Media

Work in google ads
as a Motion Designer (xwf)
About
Currently serving as a contract Senior Motion Designer at Google Ads UK.
I am responsible for leading an 8 person team of freelancers. Together, we specialize in the production of paid assets, which have successfully generated more than 10 million ad impressions.
Business Scope
My team and I successfully delivered high-impact campaigns across APAC, EMEA, and AMER. As a trilingual speaker of English, Chinese, and Japanese, I provided essential support to ensure our work was culturally and linguistically sound for these key markets.
Driving AI-Powered Production
We extensively use Gemini to enhance our team’s productivity, from translating copy to defining creative themes. Our production pipeline, powered by Veo3 and other tools like Flow and Pencil Pro, enables us to create high-volume, AI-driven video content. We successfully deliver up to 12 localized animations per month in 15 languages for paid media campaigns, showcasing our ability to meet aggressive deadlines and scale content globally.
End-to-End Production Management
I oversaw the entire creative lifecycle, from initial design conception and market research to quality control for all team outputs. This ensured that our work consistently met and exceeded industry standards.
UGC video
Given the prevalence of short-form videos, we have leveraged User-Generated Content (UGC) to create engaging ad campaigns. This approach, often characterized by its entertaining and humorous nature, helps audiences form a strong brand association with Google Ads.
Leadership
I led the motion design team, driving cross-functional collaboration with marketing, product, and strategy stakeholders. My focus was on developing data-driven, innovative visual and motion content that aligned with key business objectives.
Hands-On Animation Design
I created key animation designs, setting the creative benchmark for the team and ensuring the final product maintained a high level of visual quality and impact.